Friday, March 4, 2011

Candy Meets Vodka With Launch of Michigan-Based Hard Luck Candy Flavored Vodka

Grownups now have a new way to enjoy old-fashioned candy favorites like red fish and root beer barrels with the launch of Michigan-based Hard Luck Candy Flavored Vodkas.

Hard Luck Candy Flavored Vodka was born at the Hard Luck Lounge in Grosse Pointe Park, Mich. It originated as a special candy-flavored infused vodka and was so successful at the bar, founders Mike Mouyianis, Chris George and Rob Nicholl thought it should be available everywhere. After two years in development, Hard Luck Candy Flavored Vodka is now ready to launch its Red Fish and Root Beer Barrel flavors with plans for other flavors currently in development.

“Hard Luck Candy Flavored Vodka took years in the making to get the flavors just right, as well as the packaging and distribution and we’re so excited to launch this new hometown brand right here in Michigan,” said Mouyianis.

Unlike other infused vodkas, Hard Luck Candy tastes like the flavor on the bottle with a hint of vodka, not the other way around. Thus creating a smoother more drinkable product with a wide variety of uses from chilled straight up, to mixed drinks and martinis, as well dessert drinks and has even been used in BBQ sauces and marinades.

Hard Luck Candy Vodka, bottled in Temperance, Mich., is distilled from grain through a three tower distillation process and is 70 proof (35% ALC/VOL). It is available at retail liquor stores and sold in bars and pubs throughout Michigan. Hard Luck Candy Flavored Vodka is distributed by General Wine & Liquor.

About Hard Luck Candy Flavored Vodka
Hard Luck Candy Flavored Vodka has brought back your favorite old fashioned sweets in adult form. Born at the Hard Luck Lounge in Grosse Pointe Park, Mich., Hard Luck Candy Flavored Vodka is offered in old-fashioned candy flavors Red Fish and Root Beer Barrel and is currently available at retail liquor stores and carried at bars throughout Michigan. For more information, visit www.hardluckvodka.com. Click the “Hard Luck Candy Locator” for retailers and bars that carry Hard Luck Candy Flavored Vodka. Also search Hard Luck Candy on Facebook and Twitter.